Welcome back!A few days ago, Harlan Kilstein (NLP Copywriting guru) asked his mailing list what we thought he was doing in a particular email he sent. What follows below is the original email, his selected best response, my comments on that response, and my response. I’m still plugging away at the tiny house (see the [...]
In doing research for a client this week, I found something strange is going on. I called a number of debt settlement companies and found that they’re basically all doing the exact same thing. I called 5 of the largest companies and asked them all what their fees were and what made them better or [...]
The tone of any particular piece of writing comes across as clearly as the nose on your face. Many times that I read a CV that has been written by someone who is fearful, I can tell immediately. The tone of writing comes across very quickly and turns off the reader so quickly that the CV gets rejected almost immediately even though nothing else is actually wrong with the document
Marketing Specialists are more effective on websites than actual web designers.
Many people in the marketing world are familiar with split testing. It’s the stuff Claude Hopkins wrote about in his book “Scientific Advertising” way back in 1923. Not as many are familiar with multivariate testing. Split testing is testing version A versus version B. That’s about all you could do before the age of computers [...]
Articles are prized possessions of authors in the article distribution industry. These are services they offer that make their passion in writing worth saving. Writers earn from doing what they love to do but of course, this does not come without hard work. Making loads of articles is undeniably laborious. There were times when they just can’t squeeze anything out of their creative minds. Luckily, there are many ways to reuse content. Making another article from one is a good way to not torture oneself of thinking too much. Another is that, writers reuse content to expand already made ones. It maximizes the content and energy brought into the piece.
I just finished a book called, “Talent is Overrated: What Really Separates World-Class Performers from Everybody Else.” I picked up a few lessons to apply to copywriting.
Recently, I combed through over 60 interviews with A list level copywriters. No doubt, there are a number of interesting patterns that emerge.
In this ‘do more with less’ economy, is there a way that a smaller or medium-sized company can tap into the marketing power that the big guys are paying for? You bet there is. This is the perfect time to discover a Lean and Mean Marketing provider willing to add fuel to your entrepreneurial spirit. Here’s how to choose the most effective marketing partner in this lean and mean economy:
Search engine optimization (SEO) is thought to be tough, difficult and time consuming by many. In this article, you can learn a few very simple SEO tricks that work very well on Google. Use these tricks to get your blog post ranked for a particular keyword.
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