If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!From the feedback I’ve been getting, I’ve realized that most folks are still skeptical about hypnotic or NLP copywriting… and I can’t blame them.
Rarely does a month go by that some marketing guru is saying how hypnotic writing is a [...]
Here’s an update on what I’ve been doing recently:
On August 4th I met with some veteran modelers. By that, I mean these guys made their living modeling as management consultants for a number of years. I’d asked them to review the copywriting model I created.
I got some really good feedback about tightening it up and [...]
I’ve recently noticed a number of situations in which things were noticeably framed in the affirmative.
If you have the option, it’s usually better to tell people what they can do rather than can’t. Here are 3 examples:
I was just reading an e-book titled, “The Top Ten Secrets of Instant Wealth” by Salad Seminars CEO Jamie [...]
Over a year ago, I posted an ad to Craigslist for a roommate.
I think we got a couple of inquiries and only one person came over to look at it. We ended up renting to a brother of one of the current residents.
Since then, I’ve learned what I know about hypnotic writing. I only went [...]
Silly me.
For all the writing in visual, auditory or kinesthetic language I’ve been doing, I didn’t realize that you can also write in auditory digital.
I knew it was the internal dialogue modality and the downward right eye accessing cue of normally ordered individuals. I didn’t realize I’d been using it all along or that the [...]
I’ve posted before on the modality of reading.
The reason it matters is because if you’re writing persuasive copy, you want to know how it’s affecting your reader. Is it visual because he’s using his eyes to take it in? Is it auditory because she’s repeating the words in her head? Is it kinesthetic because he’s [...]
Sorry I let it go almost 2 weeks without posting. I had a birthday weekend and my major volunteer effort - Toastmasters - started a new year.
I’ve got a club and a district officer role this time around and it all came down at the same time. When I told one of our new club [...]
I recently had a course member (Be a Hypnotic Writer) ask me the question I always used to ask:
“There’s so much stuff out there on being a freelance copywriter, where do I start?”
Here’s what I wrote back:
To go into business as a freelance copywriter, you need two main skills… the ability to write copy AND [...]
Now that I’ve finished creating the Be a Hypnotic Writer course AND Gordon and Dawes’ book on modeling, I’m ready for the next project.
I was thinking of modeling a few practice “hobby” interest exemplars first… like one of my friends who can listen to a song for the first time and play it almost immediately [...]
I’ve been asked a couple of times how to get started in copywriting and NLP.
If you Google "getting started copywriting" you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps:
Study the masters
Copy out successful letters
Build a swipe file
Practice on low risk jobs
Build your portfolio
Specialize in a [...]
