I’ve been reading a bunch of different articles about authority and decentralized responsibility lately. In case you’re wondering, none of the following links are affiliate links. Mark Joyner recently published a report entitled, Rise of the Author which is about … Continue reading
Several entrepreneurs were recently commenting on starting businesses featuring information products. The main concern was whether they’d be giving away all their business secrets. In the information age there are lots of people into Do-It-Yourself kinds of projects whether that’s … Continue reading
Sometimes folks get down about the state of the economy or interest rates or the sub-prime market or whatever. The thing to remember is that there are more ideas and opportunity today than there was yesterday. I don’t just mean … Continue reading
In comparing a couple of different business models, I’ve noticed some major differences. Namely, how much effort do you put into building a list of email addresses and/or ezine lists. And once you have them, what do you do with … Continue reading
I’ve had this nagging feeling in the back of my mind for a while now. I read blogs like James Brausch’s where he advocates creating and promoting your own products. Makes sense. And then I read posts by Ryan Healy … Continue reading
I recently began negotiations with a potential client. He was an agency and his website looked pretty good. He knew of Hopkins, Caples, AWAI, etc. I wasn’t going to have to educate him on direct marketing. Big plus. From looking … Continue reading
I was reviewing a landing page and realized that many marketers fall into the same trap. Prospects want information, yes. As a marketer, it’s your job to figure out what kind and amount of information they want. Write something compelling … Continue reading
This weekend I’m giving a short talk on "Big Picture Marketing and Irresistible Offers." It’s for my local business networking group. We meet twice a month, introduce ourselves, listen to someone talk, and talk shop. Generally, the speaker will talk … Continue reading