Welcome back!Many people in the marketing world are familiar with split testing. It’s the stuff Claude Hopkins wrote about in his book “Scientific Advertising” way back in 1923. Not as many are familiar with multivariate testing.
I think I can credit about 80% of what I’ve learned about online business to James Brausch and his more recent Diego Norte incarnation. It was his blog that finally convinced me to shift my focus from copywriting to product creation.
It’s be a little while since my last post. If you were wondering what happened to me, I was chairing a Toastmasters District Conference.
I’ve been reading the book, Flow: The Psychology of Optimal Experience.
Sorry I let it go almost 2 weeks without posting. I had a birthday weekend and my major volunteer effort – Toastmasters – started a new year.
I recently had a course member (Be a Hypnotic Writer) ask me the question I always used to ask:
I’ve been asked a couple of times how to get started in copywriting and NLP.
If you Google “getting started copywriting” you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps:
Recently, Bob Bly had a post commenting how one marketer had said the optimal price was so high that your customers complained.
There’s lately been some discussion on the value of NLP in copywriting.
I haven’t seen too much hype about NLP Copywriting being the holy grail of copywriting. Jon McCulloch posted today about how it’s just another tool for copywriters. I don’t know that anyone is arguing that point.
I noticed another blog post commenting that non-NLP trained readers are oblivious to obvious uses of NLP so there’s no worry about being too obvious.
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