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Category Archives: Business

Types of Testing and Software

Welcome back!Many people in the marketing world are familiar with split testing. It’s the stuff Claude Hopkins wrote about in his book “Scientific Advertising” way back in 1923. Not as many are familiar with multivariate testing.

Experiences with Diego Norte

I think I can credit about 80% of what I’ve learned about online business to James Brausch and his more recent Diego Norte incarnation. It was his blog that finally convinced me to shift my focus from copywriting to product creation.

Conference and Next Model

It’s be a little while since my last post. If you were wondering what happened to me, I was chairing a Toastmasters District Conference.

Flowing Customer Experiences

I’ve been reading the book, Flow: The Psychology of Optimal Experience.

Volunteering and profiles

Sorry I let it go almost 2 weeks without posting. I had a birthday weekend and my major volunteer effort – Toastmasters – started a new year.

Thoughts on Freelancing

I recently had a course member (Be a Hypnotic Writer) ask me the question I always used to ask:

Getting Started in Copywriting and NLP

I’ve been asked a couple of times how to get started in copywriting and NLP.
If you Google “getting started copywriting” you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps:

How to Price Info Products

Recently, Bob Bly had a post commenting how one marketer had said the optimal price was so high that your customers complained.

The Holy Grail of Copywriting

There’s lately been some discussion on the value of NLP in copywriting.
I haven’t seen too much hype about NLP Copywriting being the holy grail of copywriting. Jon McCulloch posted today about how it’s just another tool for copywriters. I don’t know that anyone is arguing that point.

Dueling Wizards

I noticed another blog post commenting that non-NLP trained readers are oblivious to obvious uses of NLP so there’s no worry about being too obvious.