Welcome back!Many people in the marketing world are familiar with split testing. It’s the stuff Claude Hopkins wrote about in his book “Scientific Advertising” way back in 1923. Not as many are familiar with multivariate testing. Split testing is testing version A versus version B. That’s about all you could do before the age of [...]
I think I can credit about 80% of what I’ve learned about online business to James Brausch and his more recent Diego Norte incarnation. It was his blog that finally convinced me to shift my focus from copywriting to product creation. These have been my experiences so far: I’ve followed his blog(s) for approaching 2 [...]
It’s be a little while since my last post. If you were wondering what happened to me, I was chairing a Toastmasters District Conference. As chair, I took a large role in the marketing as you can imagine. Our typical attendance over the past few years has been 80-100 people. Most of those conference lost [...]
I’ve been reading the book, Flow: The Psychology of Optimal Experience. In writing the first draft of my copywriting model acquisition instructions, I realized a way that Flow applies to marketing. First, an example: In Toastmasters, we just launched our fiscal year. One of my positions allows me to create and promote incentives and competitions [...]
Sorry I let it go almost 2 weeks without posting. I had a birthday weekend and my major volunteer effort – Toastmasters – started a new year. I’ve got a club and a district officer role this time around and it all came down at the same time. When I told one of our new [...]
I recently had a course member (Be a Hypnotic Writer) ask me the question I always used to ask: “There’s so much stuff out there on being a freelance copywriter, where do I start?” Here’s what I wrote back: To go into business as a freelance copywriter, you need two main skills… the ability to [...]
I’ve been asked a couple of times how to get started in copywriting and NLP. If you Google “getting started copywriting” you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps: Study the masters Copy out successful letters Build a swipe file Practice on low risk [...]
Recently, Bob Bly had a post commenting how one marketer had said the optimal price was so high that your customers complained. I’d been wondering what to raise the price of my course to and commented on the article. Evidently Fred Gleeck has a model that info products should be worth 10X what the price [...]
There’s lately been some discussion on the value of NLP in copywriting. I haven’t seen too much hype about NLP Copywriting being the holy grail of copywriting. Jon McCulloch posted today about how it’s just another tool for copywriters. I don’t know that anyone is arguing that point. Copywriters worth their salt will tell you [...]
I noticed another blog post commenting that non-NLP trained readers are oblivious to obvious uses of NLP so there’s no worry about being too obvious. The writer then commented that since most people won’t ever know, that fellow "magicians" should sit back and enjoy the show rather than point out how it was done. The [...]
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