If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!I’ve been reading the book, Flow: The Psychology of Optimal Experience.
In writing the first draft of my copywriting model acquisition instructions, I realized a way that Flow applies to marketing. First, an example:
In Toastmasters, we just launched our fiscal year. [...]
Sorry I let it go almost 2 weeks without posting. I had a birthday weekend and my major volunteer effort - Toastmasters - started a new year.
I’ve got a club and a district officer role this time around and it all came down at the same time. When I told one of our new club [...]
I recently had a course member (Be a Hypnotic Writer) ask me the question I always used to ask:
“There’s so much stuff out there on being a freelance copywriter, where do I start?”
Here’s what I wrote back:
To go into business as a freelance copywriter, you need two main skills… the ability to write copy AND [...]
I’ve been asked a couple of times how to get started in copywriting and NLP.
If you Google "getting started copywriting" you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps:
Study the masters
Copy out successful letters
Build a swipe file
Practice on low risk jobs
Build your portfolio
Specialize in a [...]
Recently, Bob Bly had a post commenting how one marketer had said the optimal price was so high that your customers complained.
I’d been wondering what to raise the price of my course to and commented on the article. Evidently Fred Gleeck has a model that info products should be worth 10X what the price is. [...]
There’s lately been some discussion on the value of NLP in copywriting.
I haven’t seen too much hype about NLP Copywriting being the holy grail of copywriting. Jon McCulloch posted today about how it’s just another tool for copywriters. I don’t know that anyone is arguing that point.
Copywriters worth their salt will tell you these are [...]
I noticed another blog post commenting that non-NLP trained readers are oblivious to obvious uses of NLP so there’s no worry about being too obvious.
The writer then commented that since most people won’t ever know, that fellow "magicians" should sit back and enjoy the show rather than point out how it was done. The [...]
I’ve been reading a bunch of different articles about authority and decentralized responsibility lately.
In case you’re wondering, none of the following links are affiliate links.
Mark Joyner recently published a report entitled, Rise of the Author which is about how you’re automatically an expert if you publish a hard copy book and how you ought to [...]
Several entrepreneurs were recently commenting on starting businesses featuring information products.
The main concern was whether they’d be giving away all their business secrets.
In the information age there are lots of people into Do-It-Yourself kinds of projects whether that’s remodeling a bathroom, filing for divorce, or even copywriting. The fortunate thing for most professionals is that [...]
Sometimes folks get down about the state of the economy or interest rates or the sub-prime market or whatever.
The thing to remember is that there are more ideas and opportunity today than there was yesterday. I don’t just mean gadgets either. Most new businesses that start do so because they’ve figured out a way to [...]
