As I’ve mentioned before, I’ve been working on several NLP models. I learned NLP modeling through reading David Gordon’s book and DVD and then creating a model that I had reviewed by two NLP Trainers. This model may be my … Continue reading
Many people in the marketing world are familiar with split testing. It’s the stuff Claude Hopkins wrote about in his book “Scientific Advertising” way back in 1923. Not as many are familiar with multivariate testing. Split testing is testing version … Continue reading
I think I can credit about 80% of what I’ve learned about online business to James Brausch and his more recent Diego Norte incarnation. It was his blog that finally convinced me to shift my focus from copywriting to product … Continue reading
It’s be a little while since my last post. If you were wondering what happened to me, I was chairing a Toastmasters District Conference. As chair, I took a large role in the marketing as you can imagine. Our typical … Continue reading
I’ve been reading the book, Flow: The Psychology of Optimal Experience. In writing the first draft of my copywriting model acquisition instructions, I realized a way that Flow applies to marketing. First, an example: In Toastmasters, we just launched our … Continue reading
Sorry I let it go almost 2 weeks without posting. I had a birthday weekend and my major volunteer effort – Toastmasters – started a new year. I’ve got a club and a district officer role this time around and … Continue reading
I recently had a course member (Be a Hypnotic Writer) ask me the question I always used to ask: “There’s so much stuff out there on being a freelance copywriter, where do I start?” Here’s what I wrote back: To … Continue reading
I’ve been asked a couple of times how to get started in copywriting and NLP. If you Google “getting started copywriting” you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps: … Continue reading
Recently, Bob Bly had a post commenting how one marketer had said the optimal price was so high that your customers complained. I’d been wondering what to raise the price of my course to and commented on the article. Evidently … Continue reading
There’s lately been some discussion on the value of NLP in copywriting. I haven’t seen too much hype about NLP Copywriting being the holy grail of copywriting. Jon McCulloch posted today about how it’s just another tool for copywriters. I … Continue reading