There’s lately been some discussion on the value of NLP in copywriting. I haven’t seen too much hype about NLP Copywriting being the holy grail of copywriting. Jon McCulloch posted today about how it’s just another tool for copywriters. I … Continue reading
Yesterday, Ryan Healy wrote a post on 12 books that changed his life and encouraged others to do the same. It was an interesting exercise to go back and try to figure out which books actually caused me to live … Continue reading
There are several ways to format embedded commands. On a hard copy print, you have total control over how it turns out. Online, sometimes things render differently in their browser (like in Harlan’s golf letter). A forum is usually even … Continue reading
I released my online video, NLP Copywriting 101, on the Warriors Forum in their special offer area. If you’re interested in getting a copy, you’ll need to become a member there. I can’t guarantee I’ll release the video to the … Continue reading
I was posting a comment on the Warrior Forum and realized it was something I ought to share here too. The thread was by someone who said they were having a hard time getting their letter written because they were … Continue reading
I noticed another blog post commenting that non-NLP trained readers are oblivious to obvious uses of NLP so there’s no worry about being too obvious. The writer then commented that since most people won’t ever know, that fellow "magicians" should … Continue reading
In preparing the video that I’m nearly ready to release, I reviewed Joe Vitale’s books, Hypnotic Writing and Buying Trances . In one of the two (I don’t recall which one), Joe doesn’t have high praise for NLP because he … Continue reading
I saw an auto insurance commercial the other day. The opening was this person sitting in an office saying, "At ABC Insurance, we know how it is. That’s why we [blah, blah, blah]." I thought, huh. The image advertisers are … Continue reading
In preparing my video, I found that you can see many of Harlan Kilstein’s sales letters online. Here are the links: www.overnight-copy.com/Samples.html Steal This Book on Google Books (The irony kills me) … Continue reading
The final fronter for intellectual property seems to be NLP’s ability to model people. Harlan Kilstein’s modeling seminar ended last Friday (I didn’t go but I may get the DVDs at some point). In it, he was going to share … Continue reading