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The Blog of Louis Burns

Thoughts on learning, creating value, life optimization and more

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Author Archives: Louis Burns

What It Takes To Change

Posted on July 5, 2009 by Louis Burns
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People are fond of the quote stating that insanity is doing the same thing over and over again and expecting to get different results.

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Posted in NLP Applications | Tagged change work, Copywriting, hypnosis, hypnotic writing, Marketing, NLP, NLP copywriting, persuasion, self;improvement | 2 Replies

Top Copywriting Habits

Posted on June 4, 2009 by Louis Burns
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Recently, I combed through over 60 interviews with A list level copywriters. No doubt, there are a number of interesting patterns that emerge.

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Posted in Copywriting, NLP Essentials | Tagged Advertising, Business, Copywriting, hypnosis, hypnotic writing, Marketing, NLP, NLP copywriting, persuasion, writing | 2 Replies
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