Comments on: A Hypnotic Roommate Ad

By: matt@6x8 Car Speaker

matt@6x8 Car Speaker — Sat, 28 Aug 2010 21:48:58 +0000

Very cool. I did something similar on a site of mine that sold a product. The first set of copy was very “sterile”, like your first ad. Very factual. Then I took a copy-writing course and changed the copy to something more emotional, like your hypnotic ad version. Literally, I doubled sales. Words are powerful, and words that hit emotional nerves are even moreso.

By: Ella@Gift Baskets

Ella@Gift Baskets — Sun, 27 Dec 2009 11:06:41 +0000

Well, to make a comparison on hypnotic ads and non-hypnotic ads definitely made a difference. I think the latter attracts more viewers as this is very inviting to read.

By: Ron@ Landlord Insurance Guide

Ron@ Landlord Insurance Guide — Sun, 06 Dec 2009 14:15:46 +0000

Writing a hypnotic ad can take some practice. There are always many ways to transfer messages to people and get their attention. Writing a hypnotic ad is like an art we have to learn, no one is born to be a perfect copywriter. It’s something we all have to learn. You may hire someone to write ads for you, or for a new starter, you might want to learn this over time in order to be effective.

By: Jill@Ivermectin For

Jill@Ivermectin For — Sat, 28 Nov 2009 14:30:46 +0000

Yea, I can see how the second ad is alot better. It is a warmer add. Though I would not move in with the 20 yr old males. Thanks for the idea.

By: How Smoking Affects

How Smoking Affects — Fri, 27 Nov 2009 18:06:58 +0000

Well I have to say that I had a great roommate in college and this is a really important thing in your life. For me it was great to have such a roommate and even now over 25 years we are still best friends and we will remain like this forever hopefully.

By: Silk Smoov@Girls AAU Basketball

Silk Smoov@Girls AAU Basketball — Tue, 27 Oct 2009 13:56:31 +0000

I read both ads, but it still is not very clear to me. Could you put up a follow up article on this because it sounds very interesting.

By: Joel@Rock T Shirts

Joel@Rock T Shirts — Mon, 31 Aug 2009 02:38:40 +0000

When I first ready your line “you rocking on the porch”, I thought you meant listening to rock music, partying, having a few beers! But then I read it a second time and got the intended meaning. Anyway, I found it very interesting to compare the two ads. One of the reason the second ad worked so much better was because it answered the age-old question of “What’s in it for me?” The first ad was all about the current roommates and sounded very impersonal. Not only that, but the mention of the thin walls and the compulsively clean guy probably scared away at least half of the prospective roommates! The second ad was all about the benefits the new roommate would enjoy, it made you sound much more easy-going, and the picture you painted was infinitely more inviting.

By: Ryan@Pennyfieds

Ryan@Pennyfieds — Thu, 23 Jul 2009 09:44:45 +0000

although some particulars are not specified in the hypnotic ad, its still very catchy.

By: lisa@Gift Baskets

lisa@Gift Baskets — Tue, 12 Aug 2008 14:45:38 +0000

Very cool to see the comparison, I was wondering what hypntoic writing was. I would respond to that second ad for sure!

By: Chloe@Pushchairs

Chloe@Pushchairs — Thu, 31 Jul 2008 22:35:13 +0000

Its good to see the comparison between the two.
The intial line of the second version building the mental image definatly helps sell the property / space.
Overall interesting and good post.