Most companies and individuals could benefit from bigger name endorsements.
Many of us are still working on building those connections. In the meantime, I recommend you check out today’s post on NLP Language Patterns for Advertising.
In "Expert Rub Off," Lou tells you how to make it look like you have anyone’s endorsement without actually getting it. To the casual observer, it feels like you’ve gotten the endorsement of a pretty big name.
Go see: http://nlplanguagepatterns.blogspot.com/2008/01/expert-rub-off-what-kind-of-guru-are.html
Nice one Louis, it is easy to do and easy to write so it scores both ways. Tips like these are gold dust to us mere mortals