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In many marketing discussion we hear that you must connect with your audience. You must enter the conversation taking place in your customer’s mind.
In chapter 24, Joe goes into depth on rewriting. Sort of. He calls this the most important chapter in the book. He goes through the process a couple of times. Here was the first example: (Continued)
In Chapter 22, Joe talks about how many of the past great writers got that way by imitating other great writing. Specifically he encourages us to copy other letters by hand. As far as I know, that’s a universal recommendation for copywriters. Michael Masterson said that you can type out letters and it works the same. I kinda wish I would have known that before I copied out a number of letters by hand.
In Chapter 20, Joe makes the point that repetition is hypnotic.
He uses one example of Robin Williams in the movie, “Good Will Hunting.” At the end of the movie, Williams tells Matt Damon that it’s not his fault. Of course it almost gets him assaulted too but it’s just a movie, right?
In doing research for a client this week, I found something strange is going on.
I called a number of debt settlement companies and found that they’re basically all doing the exact same thing.
In chapter 18, Joe throws his two cents into the long copy versus short copy debate. His answer is that as a general rule of thumb, you need more words for a higher price and that you can write as much as you want as long as it’s interesting.
I’d mentioned before that I’ve been having issues with WordPress upgrades. My last fix I detailed in a previous blog but I’d still had one hold out until now.
The tone of any particular piece of writing comes across as clearly as the nose on your face. Many times that I read a CV that has been written by someone who is fearful, I can tell immediately. The tone of writing comes across very quickly and turns off the reader so quickly that the CV gets rejected almost immediately even though nothing else is actually wrong with the document
Marketing Specialists are more effective on websites than actual web designers.
I’d been having issues upgrading the version and some plugins on this and other of my blogs. The automatic upgrade tool hadn’t been working. If you’re having the same issue and contemplating a manual upgrade, I have shortcut for you.
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