Welcome back!
I haven’t posted for a while due to moving across town, a couple of different work projects and getting married.
-
-
Get the copywriting model I created FREE when you subscribe to my Insider's List
Connect With Yourself First
Tuesday, November 17, 2009
In many marketing discussion we hear that you must connect with your audience. You must enter the conversation taking place in your customer’s mind.
Vitale’s “Hypnotic Writing” Chapter 24-25
Monday, November 9, 2009
In chapter 24, Joe goes into depth on rewriting. Sort of. He calls this the most important chapter in the book. He goes through the process a couple of times. Here was the first example: (Continued)
Vitale’s “Hypnotic Writing” Chapter 22-23
Monday, September 28, 2009
In Chapter 22, Joe talks about how many of the past great writers got that way by imitating other great writing. Specifically he encourages us to copy other letters by hand. As far as I know, that’s a universal recommendation for copywriters. Michael Masterson said that you can type out letters and it works the same. I kinda wish I would have known that before I copied out a number of letters by hand.
Vitale’s “Hypnotic Writing” Chapter 20-21
Thursday, September 17, 2009
In Chapter 20, Joe makes the point that repetition is hypnotic.
He uses one example of Robin Williams in the movie, “Good Will Hunting.” At the end of the movie, Williams tells Matt Damon that it’s not his fault. Of course it almost gets him assaulted too but it’s just a movie, right?
A Competitive Advantage Is Essential
Tuesday, September 15, 2009
In doing research for a client this week, I found something strange is going on.
I called a number of debt settlement companies and found that they’re basically all doing the exact same thing.
Vitale’s “Hypnotic Writing” Chapter 18-19
Friday, August 14, 2009
In chapter 18, Joe throws his two cents into the long copy versus short copy debate. His answer is that as a general rule of thumb, you need more words for a higher price and that you can write as much as you want as long as it’s interesting.
Upgrading Saga Completed at 2.8.4
Thursday, August 13, 2009
I’d mentioned before that I’ve been having issues with WordPress upgrades. My last fix I detailed in a previous blog but I’d still had one hold out until now.
Write When You Are Feeling Good- Never When You’re Tired
Wednesday, July 29, 2009
The tone of any particular piece of writing comes across as clearly as the nose on your face. Many times that I read a CV that has been written by someone who is fearful, I can tell immediately. The tone of writing comes across very quickly and turns off the reader so quickly that the CV gets rejected almost immediately even though nothing else is actually wrong with the document
Top 5 Reasons Why Marketing Integration Specialists Trump Web Designers In Making A Website Work
Tuesday, July 28, 2009
Marketing Specialists are more effective on websites than actual web designers.