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Chapter 13 of Joe’s “Hypnotic Writing” book is what he calls a controlled study in hypnotic writing.
There’s a before and after sales letter for an Emotional Freedom Technique (EFT) product.
Chapter 11 of “Hypnotic Writing” is about writing in your own voice. Joe notes that everyone has their own way of talking about things and encourages us to let that shine. He calls it writing with intimacy.
Chapter 9 is called, “What Is Hypnotic Writing?” Joe talks about how hypnotic writing is a form of waking hypnosis.
I just finished a book called, “Talent is Overrated: What Really Separates World-Class Performers from Everybody Else.” I picked up a few lessons to apply to copywriting.
Welcome back to our book club reading Joe Vitale’s Hypnotic Writing.
Welcome back to my series on “Hypnotic Writing” by Joe Vitale.
Chapter 3
In chapter 3, Joe challenges the reader to think big by starting out with a story of a 93 year old woman sky diving for her birthday. The point of this chapter is to encourage us to think bigger. If you want a book for that, he recommends, “The Power of Impossible Thinking.” I also recommend, “The Magic of Thinking Big.”
Recently, I combed through over 60 interviews with A list level copywriters. No doubt, there are a number of interesting patterns that emerge.
As promised, I’m rereading Joe Vitale’s book, “Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words.” There are 56 chapters and many are a page or two long so I’ll combine them at times. (Continued)
In my last post, I referred to a sales letter that was making a blatant mistake of trying to do in writing what only works (if at all) spoken. I’m going to show you the whole thing now so you can see for yourself.
One of the fundamental mistakes people make when trying out hypnotic writing is to assume that something you SAY works the same as something you WRITE.
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